A woman from Self Realization Fellowship approached Birju and I after our ServiceSpace session at Wisdom 2.0 since she was very moved by the values of the ecosystem. She told us about an upcoming film on Paramahana Yogananda's life called Awake, and SRF's desire to use the film to activate people into practicing the values Yogananda held dear -- kindness and generosity being prime ones. One step after another, their movie launched this month, to rave reviews!  Sure enough, they created a challenge, issued a press release about our partnership, put up our KindSpring logo prominently on their homepage and now have more than 560 people up for their 21-day Awake Challenge!