Everyone Does It In Their Own Way

“The budget for this video was $996,631.90,” it tells us. “We gave it all away. Don’t tell the label…” From handing out literal stacks of cash to a shocked family sitting on a curb to announcing over megaphone that all the shoppers in a grocery store are getting their food for free, Drake comes through like an unexpected angel of generosity, leaving emotional fans in tears in his wake. But he’s having fun while he’s at it: working with his signature “Hotline Bling” moves, Drake does take time for a dance break in a shopping mall and at a school. The video serves as a kind of early campaign piece for the return of Drake. And this time, he’s leaning fully into his soft side, distributing hugs and grins like candy. “We’re nothing without our mothers, so thank you,” a clip shows him saying to a woman at the end of the video.