I agree and I disagree. I think saying it 'can't be captured in a soundbyte' might not be the contextual message you want to send. IMO, the receiver hears a couple things when that is said: 1-I as the listener am too dense to understand it without having it spelled out. 2-You as the speaker are unable to explain a complex idea in simple terminology. When folks ask me about CharityFocus, I usually say something like 'it's a non-profit being run in a new way. we mostly leverage technology to serve in a 'bottom-up' sort of way, but we're not trying to change the world, only ourselves' for conventional media, Mr. Chomsky seems very correct, but I remember a couple months ago Michael Moore was interviewed on CNN for Sicko. He proceeded to say equally controversial things, but managed to get his point across (and in fact referred people to his blog for info that backs up his claims). I just think that we are slowly moving to an age where the consumer is moving from being passive (TV) to active (internet) and thus is savvy enough to learn more about ideas that are unfamiliar. If I ran CNN, i'd fight to get Mr. Chomsky on Larry King!