Marketing using 'give away' products as 'door busters' is commonplace because the marketer knows that whoever comes in to get these will end up being seduced by the carefully designed to tempt and displayed to encourage impulse purchases highly-profitable items. A motivated by love offering would be one where there was no such hidden agenda and people mattered more than profits. If Lulu Hypermarkets stays with the experiment, it would be good to follow up to see where it leads, and spread the seeds planted by sharing their story.