"...to not worry about looking silly walking with a pillow" This is not silly at all but is quite profound. The number of high-virtue acts that can really change the world that do not get done because people don't want to look silly is staggering. The social force that creates and enforces the idea of silliness is available for us to create and encourage profundity as well. This is heart of the matter in Service Space. Go grab your pillow now, silly!